Aptive pest control

Unlike other pest control companies, Aptive’s approach to extermination actually lies in prevention. The premium brand utilizes local data, weather predictions, and migration patterns to inform their “intelligent pest solutions.”

As a copywriter, I was tasked with dialing up the brand’s wit while also keeping their signature intelligence top of mind. With no shortage of pest puns, I wrote copy for campaigns like “Harold the Retired Housecat,” wry social memes that capitalized on zeitgeisty moments, national billboards, commercial scripts, and more.